Merinda Smith Creating Confident leaders

Calm the chaos.

Lead with clarity.

Are you a successful service-based business owner trapped in the day-to-day?

Live out your life.

Stop Working In Your Business. Start Leading It.

You’ve built a successful business, but lately it feels like it’s running you.
You’re tired — not just physically, but emotionally. The spark that fuelled you? It’s dimmed.

Why I Do What I Do

I believe success in business shouldn’t demand sacrificing your life. With 20+ years blending business strategy and deep self-work, I’ve seen powerful service-based women entrepreneurs hit a growth ceiling, feeling overwhelmed and stretched thin.

My passion is showing you another way: integrating smart systems and leverage (my strategic roots) with the essential inner shifts in energy and worthiness. This allows you to scale your business and reclaim your life, building success that feels truly aligned and sustainable.

Beyond Success

Does this sound like you?

 

🌸 Successful service business? Check.

🌸 Good income? Check.

BUT more so…

  • Something feels off, out of alignment, or unsustainable.
  • You’re not leading from the grounded, clear place you know you could.
  • Usual strategies (working harder, fixing things, pushing through) aren’t cutting it anymore.
  • Relationships — at work or home — are subtly (or not-so-subtly) suffering.

Create Lasting Success

Align your mind, body, and energy for lasting fulfillment.

The “Beyond Success” Course offers online content, personalised coaching, biohacking for mind and body, and empowering habit creation.

By completing the course you will harmonise your life so that you can create sustainable results that reflect your authentic self and values.

Leadership Coaching Beyond Success

Ready to find the Secret to Success? 

(That Most Entrepreneurs Miss)

Download the free ‘Secret to Success Guide’ – your roadmap to a business that works for you, not the other way around.

This powerful PDF is packed with actionable steps to help you break free from overwhelm, reclaim your time, and finally create a business (and life) you love.

Discover how aligning your business with your values leads to true, lasting success – not just more hustle.

 

Secret to Success

Book a Clarity Call

Stop feeling trapped. Start living your dream.

Ready to stop drowning and start thriving?

 

On this Clarity Session Call, Merinda offers support into discovering how you create a business and a life you love.

Holistic transformation for high-achieving professionals

Happy customers

I am so lucky to have Merinda Smith as part of my team to help with my business. Whenever I have hit a wobble in self-belief she has guided me some great energy sessions to move that negative talk out of my brain and heart space. I'm so thankful she is always ready to listen, and know how to tweak my confidence to step into new challenges as both myself and my business grows.
Transformational coaching
Ann M
Business leader
I worked with Merinda, as I was coming up against limiting beliefs around stepping into a significantly higher level of service and income in my business. She holds such a beautiful space during the process, with a perfect balance between listening & asking questions and offering support and recommendations. After our session, so much opened up for me -- both in my business and in my personal relationships.
transformational leader coaching
Anna S
Manager
Merinda is really a gifted trainer. She makes learning very interesting. Her training style is very friendly, pragmatic and participative. She provides clarity of direction • Someone to bounce ideas with • Safe Place to Gain Perspective • Builds Personal Awareness • Training is nicely structured, each part is well coherent. Her honest and kind approach has really help build my self-esteem and confidence. Thanks Merinda.
meeting, brainstorming, business-594091.jpg
Coachees
Leaders

Empowering You to Lead with Authenticity & Purpose

I help you create a practical leadership style that’s uniquely yours. 

Through our sessions, you’ll experience a safe, non-judgmental space to explore your challenges, using tailored tools and frameworks designed to enable your true potential. My approach is simple, sustainable, and super effective:

  • Personalised Approach: Strategies tailored to your unique strengths and challenges.

  • Lasting Impact: Sustainable change that extends beyond our sessions.

  • Measurable Results: Tangible improvements in your leadership effectiveness.

  • Holistic Development: Professional growth balanced with personal fulfillment.

  • Online Connection: Flexible sessions that fit your lifestyle, no matter where you are.

P.S. I’ll hold you accountable. Your commitment to change is the driving force behind your success.

Dominate Your Game From Within

Merinda’s signature framework offers a unique blend of strategic business consulting and leadership development designed specifically for successful, service-based female entrepreneurs like you.

  • Game Plan: A clear roadmap that aligns your business with your authentic purpose.

  • Leadership: Learn to create authentic connection in ways that inspire your team and clients.

  • Self-Mastery: Develop the inner strength and resilience needed to navigate any challenge.

I don’t just offer quick fixes. I partner with you on a transformational journey that addresses both the external challenges of your business and the internal foundations of your leadership.

Empowering Entrepreneurs

Tired of surface-level business advice?

My blog dives deep into the inner work and practical strategies. YOU’LL learn leadership tips and aspects you need to build a truly fulfilling business.

Get actionable tips, inspiring stories, and expert insights to help you lead with authenticity, purpose, and joy.

merinda smith business leadership coach

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Latest News

Penned by Merinda... 

Be a Leader, Not a Boss (or a Manager)

Be a Leader, Not a Boss (or a Manager)

Being a leader, not just a boss, involves cultivating an environment where inspiration, vision, and empowerment take precedence over mere […]

Today leaders do more than manage performance

Today leaders do more than manage performance

Leaders don’t always have all the answers they need to know how to get those answers. This means learning skills in how to ask questions. This is a huge shift in mindset and culture of organisations.

Your leadership matters

Your leadership matters

Life is a journey. Leadership is part of that same path. Using milestones gives you an overview of where you want to go…
…and a place to reflect upon your accomplishments.

Merinda Smith

For years, I thrived in a world of corporate leadership. I climbed the ladder, led large teams, and navigated compliance, teams, and all the complexities of multinational organisations. I thought I had leadership figured out.

Then, I took the leap into entrepreneurship.

Starting my own business was exhilarating, very challenging, and at times, humbling. It forced me to redefine what leadership truly means. As Tony Robbins says, “Leadership is really a skill of influence.” 

Early on in my business I realised that in the corporate world, my influence often came from my position. As an entrepreneur, I had to earn that influence every single day. This was a profound shift for me. I recognised that influencing others wasn’t an innate skill I possessed; it was something I had to cultivate. To do this, I sought out coaches, immersed myself in extensive reading, practiced new skills, and evaluated my approach. I learned to let go of some habits while enhancing others, all in pursuit of becoming a more effective leader.

My journey taught me that true leadership isn’t just about titles or org charts. It’s about:

  1. Authenticity. Leading from within, aligning your actions with your core values.
  2. Adaptability. Being able to embrace change and continuous learning.
  3. Vision. Inspiring others to believe in and work towards a shared goal.
  4. Resilience. Progress equals happiness. Find joy in overcoming challenges, not just in achieving goals.
  5. Balance. Combining the strategic thinking from my corporate days with the agility and creativity needed in entrepreneurship.

This transformation wasn’t easy. There were moments of doubt, late nights, and tough decisions. Yet with each obstacle overcome, I grew into a much better leader, and person.

Now, as a leadership coach, I’m passionate about helping others navigate their own leadership journeys. 

Am I the right coach for you?

That’s a decision only you can make, and I have complete faith in your judgment.

“The world’s best coaches recognise your innate potential. They understand that you possess the answers and that YOU are the method. They’re committed to bringing out your best while fearlessly confronting your challenges. They’re willing to challenge you, to love you unconditionally, and to venture into the unknown alongside you as equals, emerging stronger each time.”

 

Ready to transform your leadership and your life?

Book a discovery call with Merinda today and take the first step towards dominating your game!

Transformational leadership
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